Are you one of the many people around the world who is working from home through one of the direct sales businesses? Where ever you are with this, are you clear who your audience is? If in the Multi Level Marketing sphere selling lotions, potions, pills and vacations, then my guess is you still knock on doors, talk to the family and friends as well as to hold house and hotel meetings. If the case then basically you are fishing in the hope you catch a bite and 95 - 99% will not be interested in your bait. We all know what it is like. Someone knocks on your door or calls you on the phone trying to sell something. How often do you look for an excuse to avoid the conversation? I know of people who will just close the door or put down the phone without a word said. Despite this, people are on the lookout for bargains, ways to save money or ways to solve their pain. It’s just a matter of finding them with the right solution. Back to Multi Level Marketing Opportunities, once you have given your pitch, how many come back with the question similar to: “How much will it cost me?”, “is it one of those pyramid things”, “so you are wanting more money”, “It must be a scam”. But wouldn’t it be better if you could target an audience who were actually interested in what you have on offer? So how do you find those people who: - Have a burning desire to be successful in a home business
- Have money to invest in their future
- Are successful people already, but looking for a change?
You need to find people who are prepared to listen and who will show less resistance to buy. The first thing to do in your business is to understand who you are marketing to. There are a number of common profiles. For instance, there are the drivers, the go getters in life. There are also the high achievers and successful people. The starting point when thinking about your audience is to think with the end in mind then reverse engineer the marketing. In other words understand what the people will end up with, whether a product or service or both and think about how best to make that connection – what you may need to say and do. If looking for people to establish a home business and not to just buy your products then the following profiles apply: - Existing business or forma business owners
- Real estate investors
- Network marketers/MLMs
- Corporate execs (CEOs, sales execs)
- Internet marketers/affiliate marketers.
Be clear that you may think people join because of the money, but really it generally comes down to circumstances; wanting to fire the boss, escape the 9-5 rat race, wanting to put their children into private education, want to be at home to look after the children etc. See where I’m coming from. It’s for these reasons people are on the search for ways to relieve their pain. Why not go back to think about what got you started, then put this into the mind of a prospect. There will be others with similar circumstance to yours so consider the following to help you identify your audience: - Sex (male/female)
- The age group
- What one might be doing for a living
- Monthly income
- What bothers you
- What excites you (your dream)
- What keeps you awake at night
- What books do you read
- What is my number 1 problem that I’m prepared to pay to solve
By completing the above, you effectively identify your target audience, people who you can relate to because they are similar to you. Basically they believe in what you believe. Now the exciting part of this journey has two strands. You will need to learn to become a leader and learn how to market. They both can be done together. Being a leader means you will have an authority with power in your voice to make that connection with people. When connecting with a prospect they will get that feeling of wanting to follow you. In terms of marketing, I’m going to recommend internet marketing. Why? Because there are a number of marketing methods, paid and free, that can be used to reach out to anywhere in the world. Choose on or two methods and produce ads targeting the audience you described above. Once they click on your ad, give them more details either through a capture page (landing page, squeeze page) or via your own website. Make sure there is an opt in box (a place for the prospect to leave their details) so that the prospect can reach out to you if your site makes that connection. Stop fishing and learn to connect with people who really are interested in what you have to offer. We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or know how. My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place to help you. The journey starts by following this simple link to Multi Level Marketing Opportunities. There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!
I don’t know about you, but I find life is full of challengers and everyday something turns up. If running your own small business, whether a brick and mortar or a home business, how do you cope with adversity? We all have our bad days and some may appear to be the end of life as you know it – taking it to the extreme. There was a time when I struggled when I took it upon myself to join one of the Multi Level Marketing Opportunities to change my future. When I ran out of friends and family, with virtually no one turning up at the house parties and enthusiasm dying, I felt deflated, disappointed and it seriously bothered me. Was this the time to give up? Yes! So what does it take to build a life of your own design? Well it boils down to a couple of things. Looking for the best and dealing with the worst…. When Thomas Carlyle (Dec 1795 – Feb 1881) completed his manuscript of the French Revolution, he asked a neighbour (John Mill) to read it. Later John turned up at Thomas’s house shaking and looking pale. He explained that his maid had inadvertently used the manuscript to light a fire. Thomas was left in despair. Two years of work up in smoke – literally. Writing the manuscript was daunting enough, but thinking about rewriting it was just unthinkable. One day he watched a stone mason building a wall. He observed it going up one brick at a time. This simple exercise inspired Thomas to rewrite the manuscript a page a day – similar to one brick at a time. It was a slow process, but he persevered. The end result was much better than the original. Jon Gordon writes; “if concerned about the future, then I know how you feel”. He lost his job in 2001. The company sank quicker than the Titanic. He thought it was his worst day of his life. A paycheck away from losing it all, with a wife, 2 children and a mortgage etc. and no savings, he had to make some important decisions. Standing tall and not giving in led to the work he does today as a writer and a speaker. He went from being fired to being all fired up. Being laid off led to the accomplishment of his life’s mission. What he thought was his worst day turned out to be his best. When the worst hits; you have a choice. Move forward with determination as the best days are ahead. Make a decision and learn to grow. Don’t be a victim of your circumstances. See your situation as an opportunity. You can make the right choices. Refocus, retune and relive. Go out and get what you want. You will soon learn it is not about the nuts and bolts, but how you show up with the nuts and bolts. Entrepreneurs and leaders make it happen. So did I give up with my mission to change my life? No. I went on to find something else…. We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or how. My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place and this is available to you. The journey starts by following this simple link Multi Level Marketing Opportunities. There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!
If you are thinking about joining the home based business revolution, is this because you have been approached by someone explaining a way to freedom, to earn a fortune (most likely) or have you been searching the internet for such an opportunity (least likely). 97% of the population will continue with the status quo, because in part we are conditioned to do so, but also we know no different. You may not like your job, detest the commuting, feel undervalued and under paid, but will not do anything about it. This all changes when someone approaches you one day to either ask you to attend a meeting in a house or in some hotel to explain a great business opportunity. Curiously, you attend! During and after that meeting, whether you were looking for something different or not, the seed has been planted. On one hand you are probably excited of the potential earnings that could be made and on the other questioning whether it is real. Doubt starts to set in once you start telling friends and family about a possible business opportunity that could possibly change your life. The majority of us are first introduced to Ideas working From Home through a Multi Marketing Level Programme. The majority who start probably don’t go further than 6 months as sales are low, but expenses adding up. All though it is all made to sound easy, it is far from being the case. So is it a case the product or service is not good, there is more work than expected, the whole process costs more than expected, a lack of help and support or is it you? Whatever your reason for starting and for quitting really comes back to where this all started – conditioning. Ask an entrepreneur, a 3% leader how they made a business work, then you will get to the truth to what it takes to truly be successful. It starts with a goal, a vision, having passion, commitment, devotion, taking risks and yes – hard work. Oh, and they don’t give up! They believe they can do it and will do what they can to make it work. If you seriously want to do something different then be prepared to change. It’s this change where most feel uncomfortable. You need to choose to be a leader today. Why a leader, because this has all the attributes to make you a winner. It’s not what you say, it is what you do So how are you showing up today? It’s not about your product or service or your lack of sales techniques, but one of inspiring others to believe in what you believe. My 10 year old son made a 3 minute video of a version of the Pirates of the Caribbean through his Lego set and recorded 5 of these on DVDs. He sold all 5 DVDs to friends making him around $7. Was his video that great? Regardless of this, people can view such videos for free on the internet. So what made the sale: the product or the person? Never give up on your dream. Through your dream you need to aspire people. You need to be the person people are looking for. People are looking for a leader. What is driving you? Stop thinking about making a sale and start connecting with people and great things start to happen. ‘Be who you are, say what you feel, those who mind don’t matter, those that matter don’t mind’ As marketers, as business owners, look at the leaders in the world who have taken a stand. For someone to become a champion, they look at their daily routine. People don’t become champs in the ring, they are only recognised there. Jo Frazer once said he could map out a fight, but when the action starts, you are down to reflexes. This is where the daily workouts really show – your daily preparation. Even with natural talent, you will still need to train to become successful. Work to get where you want to be then learn to stay there. It is not about how you play the game, but how you show up to play the game. Learn to grow and become someone you have never been before. Leadership has many faces and can be complex. There are many definitions. Let’s keep it simple. Leadership is much about influence and inspiring. Everyday a person tries to influence other people. Leadership has an impact on the world. It’s through leadership people buy. Frustrations are all part of being in this space whilst you grow as a leader. I want to wrap up this article with 4 steps in growing as a leader: - You don’t know what you don’t know. In other words you are not aware.
- You know what you don’t know. This is the start. You become aware – conscious
- I grow and it starts to show. This is much about taking action with what you know. Making things happen
- Go with what you know. You are now in your stride. Automatic leadership.
Maintain the power of positive thinking. A person who thinks of a positive self reliance, optimism does magnify his position and releases power to reach his goal. Never think the worst, take on the best. Expect the best. Become a leader and move forward to reach your vision and goals today. We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or how. To me, it all starts with ‘why’. My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place and this is available to you. The journey starts by following this simple link to <a href="http://www.ideasworkingfromhome.com/"> Ideas Working From Home</a> and see for yourself what you have been missing.
Internet Marketing Strategies There are a number of Internet Marketing Strategies and techniques when it comes to marketing your business. The one trend over the years is marketing on the internet. Not only is this cheaper, more effective but works 24/7. With anything new, the first element is to become familiar with some of the terms. Whether you are marketing your business from the high street, operating from home or on the move, here is a bullet proof long term small business marketing strategy you can follow. Use the methods below to drive traffic to your website. It’s your website that is your virtual online store whether it is to provide a service or to sell a product. Internet Marketing Strategies And A 5 Point Plan 1. Pay-per-click (PPC) Pay-per-click is the most successful method to get fast results, but you are paying for this service. It works by placing an ad on the search engines i.e. Google, Yahoo, Bing etc containing your business “keywords”. The searchers will pick up your ad based on your keyword term – what prospects are typing in. You pay every time someone clicks on your ad hence the term Pay-Per-Click. The more competitive the keyword the more you pay. These ads appear at the top and down the right hand side of the search engines. The ad should ideally take the searcher to a landing page, web site or blog that contains your offer. Remember this is a paid strategy so you will be looking for a return on your investment. 2. Article Marketing Article marketing, or blog posts, is like writing a short story. Make it useful and compelling and people will read it. These are generally to provide information, hints and tips or even news. At the end of the article you need to provide a link directing the reader where you would like then to go next. Your article needs to contain at least 500 words which is about an A4 page of text and submit this to a whole host of article directories being careful with those that look for duplicate content. This is easy and great for beginners. To make this work will require writing a serious amount of articles to get the level of exposure. Writing one or two will not do it. The advantage of article writing is that it is free and your content will remain out on the net for some time, unlike paid advertising which stops once you stop paying. 3. Social Media Social media has taken over by storm. Most people will be familiar with social media for social reasons, but these places can also be used to market your business. Using the social media route is a good place to be when starting out marketing on the internet. Even large companies are doing this. There are many social media sites one can go to. It is probably worth starting out with the most popular social media sites like Twitter and Facebook. Try and ensure when you set up your account to use the same account name as these can not be rectified afterwards. This helps with branding. Be careful with this method of advertising. Remember these are social platforms and the last thing people want to see is a load of ads appearing all the time. Social media is about getting people engaged with you, pulling people to you. Once these people are following you can you start to push out your offers. 4. Content production Content production is about other methods to provide ads out on the internet through low cost or free marketing. These ads appear beneath the paid ads within the search engines. Another great medium to use is video marketing. Produce a great video and post this on say YouTube. Again make sure you have the right keywords/tags so the searches can find your master piece. Combining articles with videos will help make this work. Again, though, this will require a lot of attention and massive action. 5. Relationship list building When out there marketing, you need to create a list of people’s names and email addresses. These can be captured by people responding to your material though comments. Another way is to offer some free material on your site which is obtained by the prospect entering their details. The list of names can then be used to respond back to the people as a way to provide more information. Using a method of autoresponders is a quick way of doing this although make these sound personal. Autorepsonders help with personal branding, but also helps you build that connection with people. There is an art to this. Taking Internet Marketing Strategies To A Whole New Level So there you have it, a range of internet marketing strategies and network marketing tips. The free methods will generate results, but will take longer and require more effort than the paid methods. It is a good idea to have a number of marketing strategies going so as not to put all your eggs into one basket. However, be mindful it is a good idea to master a couple of methods at a time as opposed to spreading too wide and becoming overwhelmed. Remember, value and great content is key when advertising. Prevent spamming as this get will you into trouble. There is now a massive shift to buy online. People are now comfortable spending money on the internet to purchase goods and services. If you are not taking advantage of the internet then you are seriously losing out. Whether you are looking to effectively advertise your business on the internet or looking to become an online business entrepreneur, don’t waste time and money learning the hard way. You seriously need to tap into a proven system as well as mentorship. My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. The journey starts by following this simple link to Internet Marketing Strategies. During recessions and tough times, millionaires are created. Find out more about how you can become one of them through an internet lifestyle. Many people are waking up to inner entrepreneur potential and taking control of their lives. If this is you then discover more through the first ever successful online academy for entrepreneurs at www.joingaryoakes.com.
Before contacting or reaching out to potential prospects, make sure you are prepared. Make sure you understand the prospects requirements before making that call and ultimately make that sale. Marketing and sales is a skill and requires focus and attention. If you are really serious when marketing and selling, then being prepared and ready before you meet your prospects is so important. You need to be able to leverage information to your advantage to address those customer needs. Ensure your marketing strategy objectives are clear. This is equally important if you are looking to be successful in the competitive home business market, especially when marketing and selling your Ideas Working From Home. Let’s assume you have a list of customers. Before you go out to make contact you need to ensure you are prepared. You need to gather the best information in order to stand a chance to make that sale. You must know what the customers are really looking for. Provide what they want every time and you will be seen as an expert within your field – holding some authority. So how do you become prepared? What are great business marketing ideas? Let’s start with three empty buckets. One at a time, we will now fill these with actionable information to help you make that sale. Bucket 1 – company research. You need to research your potential customers. Find out as much as you can about the company and the people within. The internet is a great source to help with this. Think about how the company operates and their business? What critical issues do they face? Where are their opportunities for growth? How does their profit become affected by the economy? These questions will address the companies buying mood. Surprisingly, even in difficult times, companies will still buy. They will be looking for profitable solutions. Bucket 2 – Industry research. This is about the industry competition. Where does the company stand within their industry? Are they fairing well compared to their competitors. Are there opportunities to help them build on their profits? Is there an opportunity on the horizon to help their business? It is important here is to learn their language. This is so that you can communicate effectively. Bucket 3 - Competitive differentiation research. This is the ability to be able to stand apart from others in your industry. How do you sell your product or service over others? You really need to understand yourself and your business. What makes you better, stand out and separates you from your competition? You need to earn customers trust and help remove their fears. Gather some great testimonials helping to raise your profile. You need to be aware what your competition does that you currently don’t but in fact should. You need to understand this to be at your best. How are you different? Now that all 3 buckets are full of information, it isn’t now just a case of storing this knowledge and think you can get away with the line “I’ve been doing this for 20 years so I know what you are looking for!” It’s about using this information to tailor your sales presentation – being ready. So, once you have filled your 3 buckets, you will have a combination of information about your customer, their industry and how you can align to their needs. The information on its own is useless unless you know how to leverage this to your advantage. This is where you fill a forth bucket and this will contain the desired and tailored solution. To do this you will need to take relevant information from the 3 buckets. Readiness and success does not just apply to the information, but how you apply it. Follow these simple steps: - Identify the solution that can be provided to meet the customers needs.
- Identify potential objections the customer may have. Make a list of these and provide answers. Knowing potential questions is important because you could address these before they come up.
- Create a list of intelligent questions to engage with the customer. This opens up dialogue. Remember avoid closed questions – those with yes and no answers. Ask open questions; how would you …, what do you plan …, How important is …., If you could change … etc. Think about the customers needs.
Remember, people don’t care about you, your service or product unless it affects them. Also remember customers and prospects are people so need to be treated as such. My name is Gary Oakes and I know we can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. If this is the seed, then let me feed you and help you grow. I’m helping people to think positively about the future. I’m a believer that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it. I’m giving away free material to help one get started in an enterprise to starting a business working from home. By following some really simple techniques, the journey starts by following the link to ideas working from home. It does not cost you anything to view the free material, and you never know this might be the very thing you are looking for.
There are many obstacles in our lives, whether personal or work related. So how does one overcome these? How do you stay focused and committed to a task when everything appears to be against you – hindering or even stopping your progress! So how do you overcome obstacles when managing your own home based marketing business? Obstacles come in all shape and sizes, but how do you overcome the challengers when defeat is calling to you, when you start to become weary, are starting to give your business less attention and feel like quitting? How do you know whether or not you should call it a day or whether to continue? “It’s what you do that determines who you are!” Ideas working from home are on the increase and this is probably because the idea all sounds very attractive. It is not surprising therefore why so many are tempted to give it ago. Many would have no prior skills or knowledge, but the idea of earning a great sale commissions all sounds very appealing hence the initial motivation, hype and enthusiasm. If following an affiliate programme or one of the many multi level marketing opportunities then you will be fed with encouragement and a ‘will do can do’ attitude. This is a good start as you will need this to be taken to a different place if you are to succeed. However, initially you will be supported, but invariably there will come a point whilst managing your business when you start to become vulnerable – start to question, have doubts of your ability and to question whether it is all worth it. You will start to find more excuses not to work on your business as oppose of reasons to continue. You may even start listening to those voices “I told you it wouldn’t work” and voices from those non believers that surround you. Does this resonate with you? Granted we are not all cut-out to display what is required to succeed – that perspective of a leader. As a result, many small business marketing ideas fail within the first five years. The question is whether your business is going to be one more to add to the stats? No matter what business you are in, but unless you have the mindset in believing that you will succeed which drives compassion and tenacity then you will struggle. If you believe that you are in a viable business then you need to hold onto that belief and focus on your goals. Have you set any goals? Having goals is a great way to keep you focused through your journey. The goals can be small or large, but either way is a method to help you move along. It’s great that many people are willing to try something different, but wouldn’t it be easier if you could be part of a community which inspires, educates and supports you – to help you achieve your goals. We are not born to be leaders, but when running a business from home, for example, then leadership is what makes one stand out from everyone else. No matter what home business you are in today, if it is not giving you that sense of being, inspiring you to go on, educating you on a daily basis, providing the mindset to be a leader, master minding with great leaders then not all is lost because you can become part of wealth creating business where you can learn whilst you earn. My name is Gary Oakes and as a business coach, not only am I helping people to market their own business, but helping people to stay focused and committed. Setting goals and staying committed can be difficult, but essential when looking to succeed in business. Why not test drive some great mindset and marketing strategies by following some great free material in building and marketing your business. You will also be provided with a free eBook titled the “Science of Getting Rich”. Follow the link to changing your future through Ideas Working From Home. It does not cost you anything to make enquiries, and you never know this might be the very thing you are looking for.
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